Create Your Avatar
Add basic body information and optional photo inputs to create a reusable personal avatar with AI-assisted measurements.
Virtual Try-On for a More
Connected Fashion Experience
Create a personalised 3D avatar, discover clothing from participating brands and preview garments through mobile or in-store smart mirrors before you buy.
Explore Wear.land
The Product
One Platform for Digital and In-Store Fitting
Wear.land is an omnichannel virtual fitting platform that connects avatar creation, fashion discovery and virtual try-on across mobile applications and physical retail environments.
Shoppers can explore products using a reusable personal avatar, while retailers can extend the same journey into their stores through QR-connected smart mirrors.
How It Works
From Body Measurements to Virtual Try-On in Three Steps
Discover & Try On
Browse categories, brands and recommended products, then preview selected garments through the mobile app or an in-store smart mirror.
Save & Continue Shopping
Add products to your buy list, save an in-store selection or receive a purchase code to continue the journey with the retailer.
Key Features
Everything Needed for a More Personal Fitting Experience
A connected toolkit for creating avatars, discovering fashion and moving between digital and physical retail.
AI-Assisted Avatar Creation
Create personal avatars using body dimensions, visual body types and AI-assisted measurements.
Mobile & Smart Mirror Try-On
Preview garments through the mobile experience or connect to an in-store virtual mirror by scanning a QR code.
Personalised Discovery & Search
Explore categories, brands, trends and related products using detailed search and filtering tools.
Connected Shopping Journeys
Save favourite garments, build buy lists, store mirror selections and continue purchasing through retailer links or order codes.
Powered by Raadco
Product Engineering for a Connected Retail Ecosystem
Raadco designed Wear.land as a multi-platform product ecosystem spanning mobile, web and in-store experiences, supported by connected workflows and reusable product components.
AI-Assisted Measurement Analysis
3D Avatar Experiences
Mobile & Web Product Engineering
QR-Connected Smart Mirrors
Retail & Seller Workflows
Scalable Design Systems
The Outcome
More Confident Choices. Less Friction. A Better Retail Journey.
Wear.land brings product discovery, virtual fitting and purchase intent into one connected experience for shoppers, retailers and fashion brands.
Bring Virtual Fitting Into the Future
of Retail
Wear.land combines personalised avatars, fashion discovery and smart-mirror experiences in one connected platform built for shoppers, retailers and brands.